Title: | Filmmakers deliver message of conservation |
Subtitle: | Intelligent use of water |
Date: | 2008-10-16 |
Summary: | October 16, 2008 - "A local film competition has set out to remind consumers to protect their liquid assets - the H2O variety." |
Author: | Evelyn Barge, Staff Writer |
Publication: | Pasadena Star-News |
Content: | ![]() ALL ABOUT WATER: Filmmaker David Sutera, below, was one of the winners during the \"Water Conservation: A Cinematic Exploration\" competition at the Los Angeles County Arboretum in Arcadia on Oct. 11. Above, filmmakers Michael McGuire, Mark Petersen, Amit Shanker, Ronald San Agustin, Shannon Prendergast and Sutera answer questions about their films. (Photos by James Carbone / Correspondent) The Intelligent Use of Water Film Competition screening was held Saturday, Oct. 11, at the Los Angeles County Arboretum and Botanic Garden. From six finalists, two winners were selected to receive the Jury Award and the Audience Choice Award. Filmmakers David Sutera and Michael McGuire were presented with the Jury and the Audience Choice prizes respectively for their film entries titled \"Glass Half Full\" and \"Water Thicker Than Oil.\"Cash prizes of $6,000 and $3,000 were awarded to the Jury and Audience Choice winners respectively. Now in its second year, the competition was founded by Azusa-based Rain Bird Corp., a manufacturer and provider of irrigation products and services, as part of its broader water conservation initiatives. Each of the one- to 10-minute short films in the competition highlighted ways to responsibly manage and utilize Earth\'s water resources. \"We wanted to speak to as wide an audience as possible on the need to conserve,\" said Rain Bird spokeswoman Jennifer Riley-Chetwynd. And, in the era of YouTube and digital video, Rain Bird officials figured there was \"no better medium than through film\" to deliver that message, she said. The panel of judges for the competition included film documentarian Jim Thebaut (\"Running Dry\"); Gary McVey, executive director of the Advertisement American Cinema Foundation; and Amanda Pope, associate professor at USC\'s School of Cinematic Arts. At Saturday\'s event, audience members got a sneak preview of Thebaut\'s latest project, \"The American Southwest: Are We Running Dry,\" which looks at how the water crisis is affecting the region and at the escalating economic toll. With its focus on water conservation, the film screening was a perfect fit for the Arboretum, said Cynthia Vargas, communications manager. \"It\'s part of our efforts in promoting conservation of resources, habitat and species,\" Vargas said. \"Water is a really precious resource for us, especially in Southern California.\" For more information on The Intelligent Use of Water Film Competition, visit www.iuowfilm.com. evelyn.barge@sgvn.com (626) 962-8811, Ext. 2472 |
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