PASADENA -- National
Football League officials could decide in May whether the Rose
Bowl should get a professional football team, depending on how
soon a plan for rebuilding the stadium to meet NFL
requirements is completed.
League owners have asked
to see architectural renderings and a proposal for financing
the project at their May meeting, said Bill Thomson, chairman
of the Rose Bowl Operating Company's tenant search committee.
"Our expectation is
that they would meet, deliberate on it and make a decision,'
said Thomson. "It is in no one's best interest to make
this a prolonged conversation.'
Thomson said sports
broker John Moag and his consultants have at most two months
to complete a project proposal to meet the deadline. The
accelerated schedule is necessary so that any proposal can be
reviewed by the public and adopted by the City Council before
going to the NFL, he said.
"If everything can
be done in that time frame, great,' said Darryl Dunn, Rose
Bowl general manager. "But if it comes to be April or May
and we don't have a design and economic package, we won't be
going in May.'
Thomson said he, Moag
and Dunn will meet with NFL officials this week to iron out
the schedule.
"The league very
much wants to return to the Los Angeles area, and they look at
the Rose Bowl as a beautiful, exquisite setting for a football
stadium,' Thomson said. "If we are able to put something
together that meets their requirements and our own
requirements, I think think there is a very good chance it
could happen.'
Moag, who is credited
with moving the Cleveland Browns to Baltimore in 1995, was
hired by the city last year for $2.5 million to bring an NFL
franchise to the Rose Bowl payable only if he succeeds. The
fee doubles depending on how much time and money he invests in
the effort.
Moag chose HOK of Kansas
City to develop the Rose Bowl renovation plan, which he
estimates could cost as much as $400 million. The company is
working with Historical Resources Group of Los Angeles to find
ways to rebuild the stadium for the NFL while salvaging as
much of the historic architecture as possible.
The 81-year-old stadium,
which is listed on the National Register of Historic Places,
seats more than 93,000 fans. While this is good for large
events like the Rose Bowl Game, it is almost a third too many
seats for a regular season NFL game.
There are also issues
with the size and spacing of seats, as well as the
configuration of press boxes, locker rooms and tunnels. By all
accounts, the interior of the stadium will have to be
substantially rebuilt to fit the NFL.
Several residents told
the Rose Bowl Operating Company board on Thursday the NFL
project should have been studied as part of the master
environmental impact report for the Arroyo Seco, scheduled to
go to the City Council on March 24.
"You are just
setting yourself up for litigation that could stall this
project indefinitely,' said Betsy Bour.
Richard Bruckner,
Pasadena's director of planning and development, said the city
determined the NFL project is too speculative to include in
the report. Once the project is defined, he said a full
environmental review will be completed, taking into account
the impacts on the entire Arroyo Seco.
"We think it is
absolutely the proper thing to do,' said Bruckner.
-- Gary Scott can be
reached at (626) 578-6300, Ext. 4458, or by e-mail at
gary.scott@sgvn.com.