Arroyo Seco Music Festival at Pasadena's Rose Bowl to feature Tom Petty, Weezer, Mumford & Sons
|<b>March 14, 2017</b> - The headliners have now been announced for the Arroyo Seco Music Festival coming up this June.<b></b> -|
LOS ANGELES, CA - FEBRUARY 08: (L-R) Musicians Ben Lovett, Marcus Mumford, ‘Country’ Winston Marshall and Ted Dwane of Mumford & Sons perform onstage at MusiCares Person Of The Year Honoring Bruce Springsteen on February 8, 2013 in Los Angeles, California. (Photo by Larry Busacca/Getty Images for NARAS)
Mumford & Sons, Tom Petty and the Heartbreakers and Weezer will play the first ever “Arroyo Seco Weekend,” the Pasadena-based music and arts festival coming to the Brookside Golf Course in June.
Promoter Goldenvoice, the company behind Coachella, announced the folksy rock, jazz and soul music-heavy line-up Tuesday morning.
Other performers for the two-day event on June 24 and 25 include The Shins, Dawes, The Meters, Andrew Bird, the Revivalists; Charles Bradley; and Jeff Goldblum and the Mildred Snitzer Orchestra, led by the titular actor.
When: June 24 & June 25, 2017
Where: Brookside Golf Course at the Rose Bowl, Pasadena, CA
Admission: $125 for a single-day general admission pass; $225 for a weekend general admission pass; $225 for a single-day V.I.P. pass; $399 for a weekend V.I.P. pass.
How to buy: Tickets go on sale at 11 a.m. Monday, March 20 on the Arroyo Seco Weekend’s website. American Express card members can buy early, beginning at 10 a.m. Friday, March 17.
Parking: Free with ticket; $50 for preferred parking
HOW TO GET TICKETS
Tickets will cost $125 for a one-day general admission pass; $225 for a weekend general admission pass; $225 for one-day V.I.P. pass and $399 for the weekend V.I.P. pass. Children under 10 years old get in for free.
Parking is included with the ticket, but attendees can pay an extra $50 for a better spot. The festival will also accommodate guests arriving through the Metro Gold Line and rideshares.
Tickets for Arroyo Seco Weekend go on sale to the general public on the event’s website at 11 a.m. on March 20. American Express card members can purchase their tickets in advance beginning at 10 a.m. on March 17.
The line-up features a mix of jam and jazz bands meant to accentuate the existing “day-in-the-park” vibe in the Arroyo Seco, the name for the recreation area surrounding the Rose Bowl Stadium, according Nic Adler, a festival producer with Goldenvoice.
“We wanted to do something that wasn’t going to disrupt that, but almost enhance it,” Adler said. “It’s just feel good music.”
The festival will run from 11 a.m. to 11 p.m. and no camping will be allowed. All three stages will be on the Brookside Golf Course.
Adler said Arroyo Seco Weekend takes inspiration from the New Orleans Jazz & Heritage Festival.
“That festival is about culture, it’s about music, it’s about food and it’s about the location,” he said.
Arroyo Seco similarly merges music, food, arts and even literature into a two-day experience.
Little libraries — about the size of mailboxes— will be set up throughout the venue with books related to Los Angeles and Pasadena, Adler said. Goldenvoice is working closely with the Pasadena Arts Council, the Armory Center for the Arts and Kidspace Children’s Museum to create unique experiences for adults and children.
A HAVEN FOR FOODIES
Arroyo Seco Weekend will feature award winning Los Angeles-area chefs and restaurants, including Bruce Kalman, of Union; Dakota Weiss, of Sweetfin Poke; Ilan Hall, of Ramen Hood; Marcel Vigneron, of Wolf; Walter Matzke, of Republique; and Roy Choi’s Chego, Kogi and LocoL.
The food will range from classic Italian dishes, to authentic Mexican, Korean BBQ and vegan. Craft beers from Beer Belly and wines will also be available.
“You’re just seeing the beginning of the food program,” Adler said. “It’s about a third of these really well known Los Angeles and Pasadena eateries.”
Just like finding a new band, Los Angeles’ food scene is about discovery and having a shared experience, Adler said.
“It felt like what better place to create that discovery than at Arroyo Seco,” he said.
HOW IT CAME TOGETHER
Arroyo Seco Weekend was originally billed as the “Arroyo Seco Music and Arts Festival” but Goldenvoice simplified the name to avoid the overused “music festival” moniker and to leave the experience open-ended as the festival grows.
“It allows us a little more room in the title to let the festival grow into whatever it is going to be in the future,” Adler said.
The festival came together over the last three years, initially finding opposition from residents who saw it as a Coachella-sized headache piled on top of the stadium’s already jam-packed schedule. The festival eventually gained support over an even-more hated proposal to temporarily house the NFL in town.
Goldenvoice and its parent company, Anschutz Entertainment Group (AEG), held dozens of meetings with neighborhood associations, local leaders and the general public before winning approval from the Pasadena City Council last year.
The festival debuts in a smaller, two-day form in June, but the organizers have the option to expand to three-days in the following years.
City leaders and the Rose Bowl’s operators see the festival as the third long-term tenant, alongside UCLA and the Tournament of Roses.
The 10-year agreement with AEG allows for two five-year extensions and gives either party the ability to end the contract early after the third year.
SATURDAY, JUNE 24
Tom Petty and the Heartbreakers; Alabama Shakes; The Meters; Dawes; Live; Broken Social Scene; Charles Bradley & The Extraordinares; Preservation Hall Jazz Band; Jeff Goldblum and the Mildred Snitzer Orchestra; Roy Ayers; William Bell; John Maynall; The Bennie Maupin Experience.
SUNDAY, JUNE 25
Mumford & Sons; Weezer; The Shins; Fitz & the Tantrums; Andrew Bird; Lukas Nelson & Promise of Real; Galactic; The Revivalists; Andy Grammer; ZZ Ward; Lettuce; Jamtown; Alice Smith; The Mowgli’s; David Lindley; Con Brio; NK Band.
Arroyo Seco Foundation, PO Box 91622, Pasadena, CA 91109-1622 (323) 405-7326 firstname.lastname@example.org